A few days ago, the BMJ published an Editorial about the “Risks of the unregulated market in human breast milk.” In a matter of hours, this piece was trending across Facebook and Twitter. Al Jazeera even ran a story featuring this piece. The commodification of human milk is a hot topic, with the Medolac debacle in Detroit, athletes buying breast milk online to enhance their fitness, the New York times coverage of growing profit-driven interests in lactoengineering, and now this.